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Stop Writing Boring Calls To Action!

Stop Writing Boring Calls To Action!

Now that we’re already into Part frickin’ 4 of this series, I’m going to show you how to write engaging calls to action. Because I desperately want you to stop writing “click here.a” It just kills me. You’re so much better than “click here.” You’re more of a “Explode Your Brain Cells.” I know. I can tell.

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Steal This Onboarding Questionnaire!

Steal This Onboarding Questionnaire!

You know how you have a specific customer in mind that you love working with, but the customers you attract don’t really fit the mold? Here’s a very very very VERY simple way to get more of your ideal clients before you have to worry about the sales pitch!

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How To Write A Killer Services Page

How To Write A Killer Services Page

If you looked at my website last week, you would have wondered what the hell I do and if I could even help you, simply because the path(s) I had created was so overwhelming. I had one going to creatives, one for solopreneurs, one for courses, one for free resources, one for retainer clients – it was a bit of a clusterfuck, not gonna lie.

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You Need A Clear Mission Statement

You Need A Clear Mission Statement

The easiest way to confuse visitors to your site is to give them 800 different kinds of services and products and resources. I learned this the hard way last week while I was redesigning some pages and cutting out some service offerings, trying to zero in on my customer persona and who I serve.

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Episode 4: Managing Your Multi-Hyphen Career

Episode 4: Managing Your Multi-Hyphen Career

Why hello there! You might be asking, "Emily, what's a Multi-Hyphen Career?" Well, dear friend, I'm about to blow your mind. A multi-hyphen career is one that incorporates more than one skillset or interest. "MORE THAN ONE?" you ask? YES! MORE THAN ONE! Insane, right?...

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Episode 3: How I Built My Creative Career

Episode 3: How I Built My Creative Career

Let me just start by saying that to this day, I still have no idea what I'm doing or how I'm going to do it. The thing about building a creative career, or any career, is that most of the time, it's just guessing until you figure something out. Once you've figured the...

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Episode 2: How To Be Motivated

Episode 2: How To Be Motivated

Originally I wanted to write this post about different techniques to keep yourself focused on creative projects, not how to be motivated generally. Obviously the world has done a 180 and we're all just doing our best to motivate ourselves to get out of bed and put...

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Episode 1: How To Start Something New

Episode 1: How To Start Something New

In this post/episode we talk about a few things that show you how to start something new. Whether it’s a career jump, a relationship, a new hobby, a change in your routine, WHO THE HECK KNOWS?! Well, you do! And I’m going to help you figure out the BEST way to take...

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Fact: Email Marketing is the DM-Slide of Commerce

Fact: Email Marketing is the DM-Slide of Commerce

When I was younger, I often thought about becoming a dating advice columnist. The idea of helping the lonely and socially inept find love and build fulfilling relationships made me feel like less of a grinch.  As it turns out, now that the golden age of Ann Landers...

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3 Simple Steps to Savvy Social!

3 Simple Steps to Savvy Social!

Social media: it can be a giant pain in the ass on a personal level, especially if you’re dealing with complicated relationships, racist aunts, or trying to dodge friend requests from that random you met at your friend’s loft-warming party.  But, when it comes to...

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Content Marketing: It’s Basically Digital Witchcraft

Content Marketing: It’s Basically Digital Witchcraft

Your market research is finished. Your product is perfection. Your online shop is flawless. You’ve assembled a veritable dream sales team. You launch in six weeks and you’re running down your checklist -- what are you missing? Have you figured out your content...

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Discover Your Concentration Superpower!

Discover Your Concentration Superpower!

As someone who runs multiple small businesses, one of my least favourite questions is “Any big plans this weekend?” followed closely by “What are you up to tonight?”  Because the answer is nearly always “Working.” Building up a business means sacrificing a lot of your...

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Take Your Digital Marketing First Steps!

Take Your Digital Marketing First Steps!

YOU ARE LIVING IN A GOLDEN AGE OF MARKETING. In terms of forging strong connections and relationships with your potential customers, it’s literally never been easier—or cheaper. Thanks to the invention of email marketing automation and social media, reaching hundreds...

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5 Must-try WordPress Plugins!

5 Must-try WordPress Plugins!

Ahh, WordPress. The entry-level blogging platform that powers countless websites (about 30% of all websites, according to W3Tech). WordPress users range from former Livejournalers to journalists to artists to entrepreneurs to small business owners. The beauty of...

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