Content Strategies
Stop Writing Boring Calls To Action!

Stop Writing Boring Calls To Action!

Now that we’re already into Part frickin’ 4 of this series, I’m going to show you how to write engaging calls to action. Because I desperately want you to stop writing “click here.a” It just kills me. You’re so much better than “click here.” You’re more of a “Explode Your Brain Cells.” I know. I can tell.

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How To Write A Killer Services Page

How To Write A Killer Services Page

If you looked at my website last week, you would have wondered what the hell I do and if I could even help you, simply because the path(s) I had created was so overwhelming. I had one going to creatives, one for solopreneurs, one for courses, one for free resources, one for retainer clients – it was a bit of a clusterfuck, not gonna lie.

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You Need A Clear Mission Statement

You Need A Clear Mission Statement

The easiest way to confuse visitors to your site is to give them 800 different kinds of services and products and resources. I learned this the hard way last week while I was redesigning some pages and cutting out some service offerings, trying to zero in on my customer persona and who I serve.

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3 Simple Steps to Savvy Social!

3 Simple Steps to Savvy Social!

Social media: it can be a giant pain in the ass on a personal level, especially if you’re dealing with complicated relationships, racist aunts, or trying to dodge friend requests from that random you met at your friend’s loft-warming party.  But, when it comes to...

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5 Must-try WordPress Plugins!

5 Must-try WordPress Plugins!

Ahh, WordPress. The entry-level blogging platform that powers countless websites (about 30% of all websites, according to W3Tech). WordPress users range from former Livejournalers to journalists to artists to entrepreneurs to small business owners. The beauty of...

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