Replay: Podcast Launch Expectations vs. Realities (and what to really strive for)

by | Apr 1, 2021 | Podcast

It’s day four of 5 days to start your podcast! Only one day to go after this, and I hope you’re just as pumped as I am for next week when Podcast Rocket FINALLY opens its doors for enrolment on April 7!

As you probably know by now, Podcast Rocket is my 5-week program that takes you from podcast concept to launch, with video lessons, live calls, and a zillion templates to make your life SO much easier.

I’ll be doing a live info session on April 7, which I’d love to see you at. I’m going to be answering questions about Podcast Rocket, I’ve got a bonus for live attendees, and I’m going to walk you through the essential pieces you need to launch your podcast. Make sure you sign up for that here!

Without further ado, here’s the replay for Episode 33, Podcast Launch Expectations vs. Realities (and what to really strive for) – which originally aired on November 3, 2020.

You’ve done the hard work, you’ve recorded your episodes, cut together a trailer, figured out how to submit your RSS feed to all of the main distribution platforms like Apple Podcasts and Spotify… so what happens after you publish episode one? In this episode we’re going to talk about what to expect when you launch your podcast, and how you can set goals that push you without feeling totally overwhelming!

Before I get into the content, I wanted to share an amazing listener review from svcopy (credited “Green Moms Co.” in the episode), who said “Emily shares what’s possible with podcasts. Love listening to these inspiring stories combined with Emily’s marketing tips for using a podcast to grow your business.”

And finally I just want to give you a quick heads up about a topic I’m covering at the end of this month that focuses on audience engagement strategies, so make sure you’ve subscribed to this podcast wherever you get your episodes!

Preparing to launch

I have a whole episode on what you need in order to launch your podcast so I won’t get into that too deeply, but if you need to get more in-depth info for these elements, check out episode 8 of Ultimate Podcast Marketing, The Podcast Launch Checklist.

Setting realistic goals

It’s important to set goals for any marketing campaign, no matter what. Otherwise you’re just creating content for the sake of creating content, and it likely won’t deliver the outcome you were expecting if there’s no strategy behind it.

The podcast launch campaign

I have an episode called How I Plan My Content which covers some of the strategies behind content planning, and this can really help you to organize your campaign.

I cover a lot more of this in my course Podcast Rocket which will be opening up again on April 7, so mark your calendars if you want to get in on that!

Guests & shareable assets

If your first few episodes include guests, make sure they’re armed with all the assets they need to promote the episodes they’re on. Send them audiograms, quote graphics, and prepare these in different aspect ratios.

Links mentioned in this episode:

Sign up for the live training where I will be walking you through the essential steps to start your podcast: https://theultimatecreative.com/liveclass

Get on the Podcast Rocket wait list: https://theultimatecreative.com/podcast-rocket

Podcast Rocket with Emily Milling

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